WordPress is a highly flexible platform that offers many customization options to create the website or blog we need quickly and easily.
Thanks to the fact that it is an open source platform that offers plugins, themes and constant development, the amount of optimization tips and tricks, improvements and all kinds of things you can do is very large and varied.
Some tips and tricks are universal and others vary depending on the industry, niche and type of page that is needed. A virtual store is not the same as a personal blog
The 50 Most Wanted WordPress Tips
If you’re looking for useful tips and tricks for WordPress, you’re lucky
In this mega-guide I present you with 50 essential WordPress tips and tricks. So that everyone, regardless of the level of experience or knowledge, can put them into practice, optimize WordPress and create a spectacular site.
Review them, put them into practice and why not? Share yours in the comments section
- Choose a quality and adequate hosting
Having an adequate lodging service is the equivalent of building a building with quality materials and a solid base.
If materials and construction of poor quality are used, the building will suffer and with some important earthquake may collapse.
The same happens with a Web page, if we have a server of poor quality and without the proper support, we will suffer a lot.
When choosing a hosting service, do a good research on what you need (so much memory, bandwidth, emails, etc.) and what kind of hosting you would have enough to have an optimal performance.
Remember that if you need more power, most hosting providers offer uploading to a VPS or dedicated service.
My top 3 recommended services are:
The most important thing is to choose a quality service.
Remember that cheap is expensive.
- Use the plugins that you really need
We reviewed it already in another article published on the blog: No matter how many plugins you have installed, what matters is quality.
It is better to have 20 plugins of good quality to have 4 plugins where two of them are badly programmed and have problems that can cause major setbacks for any webmaster.
Even so, it is highly recommended to use only the plugins that you really need and to which you will give usefulness.
Check the list of installed plugins and eliminate what you use or give you any benefit. Inactive or unused plugins can be a vulnerability and a way for hackers to attack and infect sites.
In addition to this, always use plugins of the highest possible quality. A basic WordPress tip for all users.
- Sucuri and other security issues
Security must be one of the main priorities of any WordPress Webmaster.
In addition to installing the iThemes Security plugin, which offers more than 30 solutions to protect WordPress in every way, I recommend a service that I discovered recently and that brings WordPress security to new levels: Sucuri.
A few months ago I had a problem with this blog. In mobile redirected to SPAM sites when entering the homepage.
I realized and the truth is that I had no time or idea how to solve it; I just knew that my site was in trouble and I had to do something to fix it or the consequences could be serious.
Researching solutions, I found Sucuri, a service of Security experts that help you quickly solve any problem you have with your website or with WordPress.
The cost is $ 99 per year.
You might think it’s a lot, but the reality is that your service is excellent, they solved the problem in a matter of a few hours and they always respond quickly.
In addition to this, I save time and frustrations that may arise in the future.
For that amount of money I find an excellent service that is worth 100% worth hiring.
- Protect yourself from SPAM
Just as security is very important, avoiding SPAM in blog comments is also something we must fight from the first day.
If nothing is done, your inbox and comments section will be quickly invaded by unnecessary, trashy comments that only irritate and put one down.
To avoid that, install Akismet, the plugin par excellence to eliminate and combat SPAM in WordPress.
To learn how to configure it, review the following tutorial: How to avoid SPAM with Akismet
- Use an extra security layer
To prevent hackers or other people with bad intentions from trying to enter our WordPress site to “do your own”, add an extra layer of security when you log in.
This tip is very useful if you have some or several registered users who log in continuously on your site.
To add this extra layer of security, install the plugin: Dual Two Factor Authentication
- Protect the files of your Dashboard and administrator area
So that nobody has access to the files that you have in your WordPress desktop and in the administrator area, add this simple code to the .htaccess file:
order deny, allow
Deny from all
Allow from xx.xxx.xxx.xxx
Where it says “Allow from”, it replaces the “X” with your IP address, so it can only be entered from your computer.
- Allows multiple authors for the same entry
If you have more than one author in your blog, it is very likely that more than one user has collaborated in creating and publishing the information in an entry.
To give credit to whom you deserve credit, install the Co-Authors plus plugin . With it you can appear who collaborated in the entry.
- Disqus comments
Although WordPress offers a very good comment system, a more advanced and social way to facilitate interaction with the readers of your blog is installing Disqus, a plugin to add comments, synchronize them with social networks and improve discussions within the blogging in a single ecosystem.
It is easy to configure and in a few minutes you can be receiving the first comments about your tickets.
It also offers a promotion system so that your content is present in other blogs with Disqus installed.
- Static Posts
Did you just post excellent content that you want to have the greatest possible exposure on your blog?
A great way to achieve this is to always leave it up on your blog, that is, to be a static post that shows up first independently if it was published before or after the other entries.
To achieve this, go to your WordPress desktop and click on Entries> All entries.
Then select Quick Edit in the entry you want to be static and click on the option “Mark this entry as fixed”.
- Publish your own podcast via WordPress
Podcasts are a great way to interact with your audience and give a variety of formats to the information you post.
In addition to creating and publishing a podcast in iTunes, Soundcloud or any other platform, you can publish it in WordPress.
The first thing is to choose a service to store the files of your Podcast. You can do it on your own server or in another service like Amazon AWS.
Then install the plugin Blubrry Powerpress Podcasting plugin , perform the configuration and publish your podcast.
You can also use the Pat Flynn Smart Podcast Player plugin. It has a cost but it is the most advanced there is.
- Use shortcodes
Shortcodes are small codes that are written in square brackets [shortcode here] to add a different touch of style, design and structure to your WordPress content.
Depending on the theme or template you use, you can have access to different shortcodes. Check which ones you can use in the WordPress editor!
To add more shortocodes, install the plugin: Shortcodes Ultimate . It offers more than 30 different shortcodes that will improve the appearance and easy reading of your site.
- Personalized login page
If you have a membership site or a page where users or authors have a username and password to log in, do not offer the typical login page that WordPress has by default!
You can customize it, change colors, text and background effectively and thus give a more professional and personalized image.
To learn how to personalize it, follow the following link:
Your users will thank you very much
- Create fixed widgets
Fixed widgets are fashionable in the world of blogging. You can notice it in many places and also in this blog, since when you go down the cursor in an article you will notice that you are always accompanied by a banner of the Advanced WordPress course .
This is a great way to increase clicks and conversions on any content, image, or banner that you want to be most seen.
To create your own fixed widgets, install the plugin: Q2W3 Fixed Widget
- ]Add image in your comments
Have you seen how some users commenting on your blog or other WordPress blogs have their own personalized image?
This helps people know you and can be identified in the WordPress blog network.
To put your own photo in the comments section of your blog and other bloggers, enter Gravatar.com , create your account and add your photo
- Use a responsive theme
Today traffic from mobile devices is a large percentage of the total traffic of sites on the Internet.
To provide optimal navigation for users who are on phones or tablets with Android or iOS, use a responsive theme.
This refers to a design and structure that automatically adapts to different resolutions and screen sizes.
Most premium theme providers offer responsive templates in their entirety.
Check your theme and if you do not have this feature or see it looks bad on other mobile devices, install a responsive theme or use a plugin to make your mobile site in a few minutes: WP Touch Mobile Plugin .
In these cases, what I recommend most is to use a responsive theme so as not to change your design and colors when a user visits your site when they visit a device.
- SEO optimization
SEO is one of the main ways to generate traffic to your blog or WordPress site. We can divide SEO into two main factors to succeed and first places:
- Internal optimization within the site
- External optimization (links and authority)
Posting quality content and receiving links is the most important thing, but it is also crucial to have your WordPress site well optimized.
To learn how to optimize WordPress in SEO issues, the first thing is to install WordPress SEO by Yoast.
Then comes the configuration part, which you can learn in the following link: WordPress SEO configuration by Yoast step by step.
- Disable comments on all pages
If you use Disqus or do not want comments on your posts or pages for any reason, instead of going one by one disabling this option, install the Disable comments plugin .
With a single click you can deactivate comments on entries, pages or any combination you need.
- Widgets with WYSIWYG editor
When you need to insert an image, link or any other multimedia file, you need to use HTML code. This is a disadvantage for users who do not know how to program, since they have to be looking for what code to use and how to use it.
If you want to add a WYSIWYG editor (What You See Is What You Get) to the Widget menu and thus be able to edit and add content much more easily, install the plugin: Black Studio TinyMCE Widget .
- Personalized homepage
In WordPress by default the home page are the blog entries. However, as you probably already know, with this platform you can create all kinds of websites, not just blogs.
To create a custom homepage, all you have to do is create the page you want to start at Pages> Add New .
Add all the information, format, images or multimedia you want to show your homepage and then publish it.
Finally, go to Settings> Reading and select and select “a static page” where it says Front Page shows. In the initial page, select the page you created and in the entries page, select another page that you have created called Blog (with URL / blog).
This way you will have your personalized homepage ready.
- Automate your social networks with Buffer
Publishing on social networks is one of the best ways to generate traffic, presence and branding on the web. However, you can spend a lot of time and there is a possibility that it will be a great distraction.
To save time and be more effective, a great option is to automate and schedule posts on Facebook and Twitter.
A very good tool to do this is Bufferapp, which in addition to allowing programming publications gives us analytics and other very good applications to optimize our social network strategy.
Start now at BufferApp.com
- Use a pop up to attract more subscribers
Email marketing is one of the best strategies to generate traffic, presence and confidence in any market niche. To start using it and get the most out of it, you need an autoresponder, the software that allows you to “capture” the emails, send them the messages and manage the different lists that you have.
If we want to get more subscribers with WordPress, using a plugin that shows pop up (or a popup window to subscribe) will allow us to grow our list much faster.
There are different plugins that you can use to put different types of pop ups on your blog or WordPress site. The ones I recommend most are:
Review them and choose the option that you like the most and adapt to what you need.
Among the autoresponders that I recommend most are Aweber and Mailchimp.
- Choose your theme provider very well
The template or theme that is used in WordPress is one of the most important decisions when creating a blog or Web page. As you probably already know, there are free themes and premium themes, which have a cost that varies depending on the provider.
Choosing a premium theme is always recommended, as these themes offer much more security, personalization options and stability.
Since the decision to use a premium template is made, it is very important to choose a provider of topics that is good, has an excellent reputation and meets all that is needed.
Before making the decision, review comments on the Internet about its service, its designs and how it has worked for other users.
Always remember that design is one of the pillars of any website and it is very important to give it the priority it deserves.
Among the providers of topics that I recommend most are:
- Themeforest.net – Check that the seller and the topic you want have good comments and rating
- OptimizePress – Excellent for creating Marketing pages and much more.
There are endless possibilities in terms of WordPress design, the choice can obviously change as your site grows, so always keep in mind and very clear what you are looking for and the direction in which your design will evolve.
- Google Webmasters and Analytics
Measurement and optimization is something that every Webmaster and WordPress user should keep in mind.
If you do not know the performance of a blog or website, it is impossible to set goals, be clear and know how much is being done.
To measure and optimize our site, Google offers two tools with many functions:
Analytics works to know how many visits we have, where they come from, how long they stay on the site, what devices they use and much more. All this information helps us measure the performance of the site and the behavior of the users.
With Google Webmaster tools you can track the status of your site on security issues and Google indexing. You will also know which are the keywords for which you are positioned, a very good information to optimize your SEO strategy.
- Use modern sources
Comic Sans? Arial? Times New Roman?
Forget that! Today there are many fonts and fonts that set the trend in the best websites and blogs of 2015.
Check the most used Google Fonts and you can analyze the designs that you like to use them in your entries, headings, widgets and logos.
My favorites for posts are:
- Droid Serif
- Droid Sans
- Open Sans
Then I leave the link to Google Fonts: https://www.google.com/fonts
Check the Easy Google Fonts plugin to be able to add them to your WordPress site in a couple of clicks.
- Integrate mailchimp with WordPress
If you chose Mailchimp as the autoresponder for your email marketing strategy, integrate it easily and quickly with Mailchimp for WordPress, a plugin that offers the option to add subscription forms, monitor campaigns and subscribers much faster.
Link: Mailchimp for WordPress
- Secure passwords
A very simple tip but not all apply in security issues is to create strong passwords for registered users in WordPress.
Try that all have at least uppercase and a symbol ($!%? -) so that the level of security is much higher and hackers can not enter the WordPress dashboard.
A tip somewhat obvious but worth mentioning.
- Create a membership site
On many occasions, it is necessary to create a portal where users have access to a member area where you offer content, information or any type of exclusive multimedia.
These cases occur a lot when you sell digital products such as eBooks, video or audio courses or any other product that requires security to enter and where it can be downloaded easily.
With WordPress it is very easy to create a membership site thanks to the plugins and designs that make it easy to create all the necessary structure.
The membership plugins that I recommend most are:
Each one offers different options, functions and ways to manage and create the members area.
Evaluate each one and choose the one that suits you best. I highly recommend OptimizePress, which I use in this blog and site
- Charge for your digital products
Digital products or information products such as eBooks, audiobooks, video courses, plugins or software are one of the best ways to monetize a blog and create a passive online business with great potential.
Creating the product is the first step. Once it is finished and the necessary time is reversed to have it ready, what is next?
Obviously you have to upload all the files either to a video platform or to a server where it can be consumed and seen.
This is where the tip that we saw of creating memberships with WordPress comes into play.
For all the gear to work successfully, it is also necessary to establish a payment infrastructure where customers can pay to have access to your product.
This can be done in different ways thanks in large part to the membership plugins that make it easier to add payment methods such as Paypal or Clickbank.
Still, I recommend:
There are many options we have to process payments and charge for our digital products.
- Essential pages first
When you install WordPress, one of the first steps is to add and create the content and different sections that the blog or website to create will have.
Before starting to publish on the blog, configure widgets or add plugins, it is important to create the essential pages. By this I mean the typical pages that every Web page carries. Example:
- About us
- Privacy policies
Depending on your site, you may need to create other more specific pages according to your industry or niche market.
Always keep in mind what those pages are and add them so that the structure of your site and the basic content is present from the first day.
- Allow your readers to register on your site
Depending on the site you are creating, you may need users to register and create their own users and passwords. By this I mean a free registration and not one where they pay (as we saw in the part of creating a membership site).
To enable free registration of your users and that can automatically create your profile. Go to Settings> General on your WordPress desktop.
Then check the box that says “Anyone can register” and select the default profile that members will have. The most advisable thing is subscriber if they are going to enter to see content or collaborator / author if they are going to be able to publish in the blog.
- Schedule your tickets
Did you know that with WordPress you can program your tickets and thus advance the majority of your posts to be published automatically? This saves a lot of time and allows us to focus on other tasks equally or more important in our strategy.
To schedule an entry, enter Entries> All entries. Click on the one you want to program and in the part on the right where the publication options come, where it says “Publish immediately”, click on Edit and select the date on which you want it to be published.
Finally click on Schedule and you’re done! Your entry will be online on the date you have chosen
- It facilitates virality in social networks
The more your posts and links are shared on social networks, the more traffic and positioning you generate for your blog.
Make it easy for your readers to share your entries in their Twitter, Facebook and other social media profiles with the following plugins:
These plugins are responsible for adding buttons where you can share the content on the most important social networks with a couple of clicks.
Easy and effective
- Manage your entries with an editorial calendar
Do you have a blog where you post on a regular basis?
To have a better administration and organization of your posts and publications, use the Editorial Calendar plugin, which is responsible for ordering and giving you a broad view of your publication calendar, frequency, the topics of each day and know how to handle any type of change that is necessary.
If you have more than one author in your blog, this plugin becomes essential, especially for cases where there are 3, 5 or more bloggers contributing on a regular basis.
- Make internal redirects in WordPress
Redirections may become necessary in many cases when managing a blog or website.
If we need to redirect an old content to any other new page, create a redirection for a special promotion that we have or any other similar case.
When you find yourself in this type of situation, use the Redirection plugin , which offers many options to create different types of redirects for your WordPress site.
- Create email accounts with your domain
Have Gmail or Yahoo! It is very good, but having a personalized email with your domain is even better. You show a much more professional image, focused on branding and with much more confidence for the people with whom you exchange emails.
To create an email from your domain, enter your cPanel of the hosting server that you have hired, enter the Email option and create the email.
Then you can add it to your Gmail account so you can send emails with your new mail and also receive all the messages in your inbox from the Google mail provider.
This saves time and you do not have to enter your server every time you want to check the mail.
- Translate WordPress into Spanish
Do you want to use WordPress in Spanish? Excellent!
Follow the following tutorial so that your desktop and all its sections are 100% in Spanish and its administration is much simpler for you:
The whole process can be completed quickly
- Convert WordPress into a virtual store
WordPress was originally created for blogs. Its essence is the publication of tickets and offers incredible resources for bloggers.
However, it is such a flexible and extensive platform that we can also create virtually any type of site, among which are virtual stores or eCommerce sites.
Electronic commerce has grown a lot in recent years and months and the solutions to create a virtual store quickly and effectively are excellent.
WordPress is one of the best. Thanks to the plugins, themes, widgets and all the infrastructure that distinguishes the platform, we can find all the necessary tools to create a virtual store in literal few hours.
The best eCommerce plugin for WordPress in my opinion is Woocommerce , although we can also find other solutions such as Cart66 or Exchange.
From there, choose a theme focused on eCommerce in Woothemes, Themeforest or any other provider that offers designs that please you and adapt to what you need.
- What to do after installing WordPress?
You have already installed, but what is next? There are so many things that can be done that many times we can be overwhelmed and let the days go by without making important advances.
To avoid this, review the following guide where I show you step by step some of the most important tasks to perform once WordPress is 100% installed in your domain.
- Checklist before posting an entry
Writing the content of an entry is a big step; however, it is not everything. In order to publish in the best way and have a great design, format, optimization and options to be seen on Google and social networks, we must comply with a series of steps that allow us to leave the entry ready to be read by our readers. .
What are these steps?
Then I present this checklist of the tasks to be done before posting an entry in your blog: Before publishing your post do this.
You will be able to realize that blogging is a serious thing
- Disable automatic updates
For some versions, WordPress offers the possibility of updating the platform to new versions automatically.
This is a great advantage for most users.
However, there are often cases where some themes, plugins or configurations of the platform do not work well, fail or simply disappear when updated to new versions.
To avoid these cases, you can disable automatic updates easily.
Follow the following tutorial to do it: Disable automatic updates in WordPress .
So you can make any changes to your theme or plugins to be compatible with the new version without worrying about having failures.
- Check the authenticity of your topic
Is it the theme that you use authentic? By this I mean that if you downloaded it for free it is really from the author, does not have corrupted code or present vulnerabilities.
The same if you use a premium theme. It is very important that it has not been modified, downloaded illegally or programmed improperly and with possible failures that become doors for hackers and possible security attacks.
To perform this review, download the Theme Authenticity Checker plugin , which quickly informs you how authentic and well-crafted your theme is.
- Add videos to your posts
The text is the main format of the Web and blogging, however, there are other formats that are often used a lot and that represent a new and different way of interacting with an audience.
One of the best complements to the publication of written entries is the video.
Adding videos to your WordPress entries is very simple, even more so since version 4.0.
Take the following steps:
- Copy the URL of the video
- Paste the URL in the WordPress editor
Ready! The video will appear automatically. No plugins, no codes.
That’s why we love WordPress
- Create a backup easily
Creating backups or backups of your site is as important as protecting WordPress from possible attacks.
You never know when there is a complication that compromises the integrity of the platform and can cause serious problems.
With a backup always updated; No matter what happens, you always have the option to delete everything and have access to previously installed content, settings, themes and plugins.
How to create a backup?
You can use some plugins, among which stand out:
These are just some of the options available. Sure there are many more.
Once you have installed the plugin, follow the settings to receive a backup every time (every day, every week, every month, etc.)
- Use advanced contact forms
We all know the traditional contact forms where name, subject and message are requested to contact the webmaster, blogger or owner of any website. However, with WordPress we can create much more advanced contact forms, with more fields and synchronized with our email marketing campaigns.
Contact Form 7 has been the most popular plugin for creating basic and slightly more advanced contact forms. I recommend this plugin.
Also, if you are looking for more options and customization, download for free Ninja Forms , which offers many functions, types of forms and even special plugins to improve the user experience.
Another excellent option is Gravity Forms , a premium plugin of cost but that is worth 100% for users who dedicate themselves to make and insert contact forms or much more advanced forms.
- Imports content from another blog
Let’s say you have a blog on WordPress.com and you are ready to jump to a site with your own domain and Web hosting.
Or possibly you already use WordPress.org but you need to change to another domain.
What to do with all the content you have published? Obviously it will not be lost.
To import content from another blog, it is necessary to first export everything from the source blog. For this, go to Tools> Export , choose what you want to include and finally click on the button that says “Download export file”.
Then, go to the blog or WordPress installation where you want to add this content, click on Tools> Import , select WordPress, install the “WordPress Importer” plugin, select the .XML file that you have downloaded and ready, you will have your entries, pages, Categories and / or tags in the new blog.
You also have the option to download the attached files (images or other means).
- Create a forum with WordPress
Just as we can create a virtual store by installing Woocommerce or any other eCommerce plugin in WordPress, the wonder of the plugins and the flexibility of the system also allows us to create a discussion forum.
In it you can create sections, topics and discussions where users and readers of your blog can exchange information, ideas and all kinds of content to enrich the learning and form an active community in your niche.
Sounds good, does not it?
To start download bbPress , the plugin to create forums par excellence.
- Do not fill your main sidebar so much
As bloggers we are always tempted to offer the greatest amount of content, links, information, banners and everything we can put in the different sections of our blog.
One of the main ones is the lateral sidebar where we can insert Widgets. In it you can put subscription forms, banners, lists of popular or recent entries, a list of categories, contact forms and much more.
A big tip somewhat counterproductive but that works great to get the most out of your main sidebar is to put as few widgets as possible.
This way your blog will have fewer distractions and users can click or make conversions on important elements such as email marketing forms or banners.
In addition to that they will be able to consume the content in a more concentrated and efficient way.
- Short permanent links
Many times it is necessary to add a title to the entries a bit long and with many words. When doing this, the field of the URL or permanent link is automatically filled with each of the words that form the title (separated by a hyphen).
For these cases, it is best to manually modify the structure of the URL and make it shorter for a better reading, easy access and that can be shared in a better way on the Web.
The following URL is much better:
have a long as:
Maximum 4 or up to 5 keywords in the URL. Preferably 2 or 3 if you can
- Take advantage of the footer
As we saw in a previous tip, the most advisable thing is not to fill the main sidebar of the blog and only include 100% essential and basic.
Now, if you want to add more Widgets, a great option is to take advantage of the footer or footer. Most WordPress themes offer areas of Widgets at the bottom of the site. Normally there are 3 or 4 columns, where you can add information such as texts, contact, address, maps, important links, categories and much more.
- Optimize your images
Uploading images is inevitably something that needs to be done in WordPress. A site or blog without photos has no life or success.
To optimize the images to the maximum, make them occupy less space, load faster and at the same time not lose quality, use the WP Smush.it plugin, which is responsible for filtering and optimizing all the images you upload to WordPress.
You can even optimize the ones that you uploaded before installing the plugin.
Link: WP Smush.it
With this we finish the list of 50 tips and tricks WordPress!
I know it’s a lot of information, so take it easy. You do not have to apply each and every one of them at the same time or the same day. Depending on where you are in your WordPress learning, you may need some more than others.
I suggest you save this page in your favorites and use it as a resource that you can consult on a recurring basis.
It is very possible that I will add more tips as necessary.
If the content was useful, I invite you to share it on social networks, I’m sure many people need to see these tips and put them into practice